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Cornell University

The Annual Fund Insider

Volunteer Giving Initiatives (VGI) Resources

Regional Email Templates

FY 2025 Giving Day Miniburst Templates

Messaging for Giving Day is segmented into four different audiences, as shown below. Please look in column C of the spreadsheet to see which of these donor audiences your assignments fall into.

Volunteers: Please click on this link to access information on Cornell Giving Societies.


Donors Who Gave To The Annual Fund Last Year But Have Not Renewed Their Gift

Initial Message

Subject Line: [Name], join me – let’s start Cornell Giving Day early!   

Hi [Name],

Cornell Giving Day is coming March 13th! As a fellow Cornellian and Annual Fund volunteer, I’m excited to share that you can make your impact early this year. As a generous supporter of the [insert annual fund(s) from Column L] in the past, I hope you’ll consider a gift of $XX [FY25 ask amount from column D]. 

Giving Day exemplifies Cornell’s Big Red Spirit at its finest with thousands of alumni, friends, and families coming together to create opportunities for future generations of students. 

Renew Your Support Today

You can be among the first to kick off Cornell Giving Day. Your early gift will create momentum for our March 13th celebration and inspire fellow Cornellians as they watch their favorite areas of the university climb the leaderboards.  

Best of all, your support through the Annual Fund will immediately empower Deans and Directors to respond to emerging opportunities and urgent needs—from groundbreaking research to life-changing financial aid.  

I’d love to connect and share more about Giving Day and the Annual Fund’s impact if you’re interested.  

Go Big Red! 

[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer


Reminder Message

Subject Line: [Name], There’s Still Time to Join Cornell Giving Day Early!

Hi [Name],

I recently reached out about making an early impact for Cornell Giving Day. With March 13th approaching, I wanted to make sure you knew you could still get a head start on the celebration.

MAKE YOUR IMPACT NOW

Your gift of $XX [FY25 ask amount from column D] to [insert annual fund(s) previously supported from column L] will help build momentum as we approach this special day of Cornell pride and philanthropy.

Looking forward to seeing your name among the early supporters!

[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer


Donors Who Gave A Restricted Only Gift Last Year

Initial Message

Subject Line: [Name], Amplify Your Cornell Impact on Giving Day!

Hi [Name],

The excitement for Cornell Giving Day is building as we count down to March 13th. As a fellow Cornellian and Annual Fund volunteer, I want to thank you for your dedicated support of [insert restricted fund area(s) from column M ] at Cornell. Your commitment to this area shows how much you care about its success. I hope you’ll consider joining me with a special Giving Day gift of $XX [ask amount from column D] to [corresponding annual fund from column N], which provides flexible resources to support and enhance what you’re most passionate about.

MAKE YOUR EARLY IMPACT NOW

You can be among the first to kick off Cornell Giving Day. Your early gift will create momentum for our March 13th celebration and inspire fellow Cornellians as they watch their favorite areas of the university climb the leaderboards.

I’d love to connect and share more about how annual fund support complements and strengthens the specific areas you care about.

Go Big Red!

[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer


Reminder Message

Subject Line: [Name], There’s Still Time to Join Cornell Giving Day Early!

Hi [Name],

I recently reached out about supporting Cornell Giving Day. Following your recent support of [insert specific fund(s) they supported from column M], I hope you’ll consider a gift of $XX [ask amount from column D] to the [corresponding college/unit from column N] Annual Fund to expand your impact.

BOOST YOUR IMPACT TODAY

Your early gift will help create excitement and momentum as we approach this day of Big Red spirit and philanthropy. I’d love to see your name among our early supporters!

Go Big Red!

[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer


Donors Who Have Given in the Past But Did Not Give Last Year

Initial Message

Subject Line: [Name], We’ve Missed Your Cornell Support – Join Us for Giving Day!

Hi [Name],

The excitement for Cornell Giving Day is building as we count down to March 13th! As a fellow Cornellian and Annual Fund volunteer, I’m reaching out because your past support of [IF annual fund donor: the Annual Fund/IF restricted donor: specific areas from Column M] has made a real difference at Cornell. While we missed your partnership last year, I hope you’ll consider reconnecting with a special Giving Day gift of $XX [ask amount from column D] [specific annual fund(s) supported in the past from column L OR corresponding annual fund from column N] which provides flexible resources to support and enhance the programs you’re passionate about.

MAKE YOUR EARLY IMPACT NOW

You can be among the first to kick off Cornell Giving Day. Your return as a donor will help create momentum for our March 13th celebration as Cornellians watch their favorite areas of the university climb the leaderboards.

I’d love to connect and share more about the immediate impact your renewed support can make. Go Big Red!

[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer


Reminder Message

Subject Line: [Name], There’s Still Time to Reconnect on Cornell Giving Day!

Hi [Name],

I recently reached out about Cornell Giving Day and wanted to remind you that your support has been missed. With March 13th  approaching, there’s still time to make an early gift and rejoin our community of donors.

MAKE YOUR EARLY IMPACT NOW

Your gift of $XX [ask amount from column D] to [specific annual fund(s) supported in the past from column L OR corresponding annual fund from column N] will help create excitement as we approach this university-wide celebration. I’d love to welcome you back among our early supporters!

Go Big Red!

[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer

 


Donors Who Have Made a Gift Already – 2nd Ask

Initial Message

Subject Line: [Name], Thank You for Your Cornell Support – Join Me Again for Giving Day?

Hi [Name],

The excitement for Cornell Giving Day is building as we count down to March 13th! As a fellow Cornellian and Annual Fund volunteer, I want to personally thank you for your meaningful [variable language depending on giving: “Annual Fund support” OR “support of Cornell”] this fiscal year. Your generosity enables Cornell to respond to today’s most pressing needs and emerging opportunities. Your support of [insert annual fund(s) or restricted fund (s) supported from column L or N] over the years has made a genuine impact, and I hope you’ll consider joining me with a special Giving Day gift of $XX [ask amount from column D minus gift total this year column E] to these/this areas (IF only restricted funds listed, put corresponding Annual Fund listed in column N).

MAKE YOUR EARLY IMPACT NOW

You can be among the first to kick off Cornell Giving Day. Your early gift will create momentum for our March 13th celebration and inspire fellow Cornellians as they watch their favorite areas of the university climb the leaderboards.

I’d love to connect and share more about Giving Day’s impact if you’re interested.

Go Big Red!

[Your Name] [Class Year/College]
Annual Fund Regional Campaign Volunteer

Reminder Message

Subject: [Name], There’s Still Time for a Special Giving Day Gift!

Hi [Name],

I recently reached out about Cornell Giving Day and wanted to thank you again for your incredible support this year. With March 13th approaching, there’s still time to make an early Giving Day gift to build on your impact.

MAKE YOUR EARLY IMPACT NOW

Your additional gift of $XX [ask amount from column D minus gift total this year column E] to [annual funds supported in the past from column M IF only restricted funds listed, put corresponding Annual Fund listed in column N] will help create excitement as we approach this university-wide celebration. I’d love to see your name among our early supporters!

Go Big Red!

[Your Name] [Class Year/College]
Annual Fund Regional Campaign Volunteer


Text Message Reminder

Hi [First Name],I hope you saw my recent email about getting an early start on Cornell Giving Day. I hope you will join me in supporting the Annual Fund this year!  https://givingday.cornell.edu/leader –[Your first name, Class Year, Annual Fund Volunteer]


Volunteer Emails: Examples of Peer-to-Peer Voice

Hi Sally and Tom –

Fell out of my chair when I saw your names! Been way too long, and we should definitely meet up as I live in nearby Wellesley. Coffee this Saturday, maybe?

On to the topic at hand and firstly, thank you for your generous gift of $3,500 this year. Every dollar impacts the student experience, especially in the areas you love (College of Arts & Sciences). I, too, support my College (Engineering) as I think those programs and people are undoubtedly shaping the future of our planet and civilization.

Giving Day 2024 is tomorrow, March 14th. That day is a chance for all of us to come together to again raise our hands in support of future Cornellians.Consider another gift in any amount for those same impact areas or another college, unit, team, project, or group that is important to you. If you have interest to kill time and play a game developed by students for Giving Day (that looks a lot like games we played in arcades back in our earlier years), check out Touchdown’s Pie Delivery Game. You might score an additional gift for the Arts or Business/Hotel Colleges!

Thank you again for your leadership and Big Red spirit. Cornell is shaping the next generation of leaders, and those leaders are equipped to tackle big challenges thanks to alums like you. Hope to see you both.

Many thanks.
Paul Hayre ’91

Hi Joe,

I’m reaching out as a fellow Cornellian and a volunteer with Cornell’s Annual Fund. Your continued support for our alma mater hasn’t gone unnoticed, and I just wanted to say thanks!

Cornell has had a profound effect on both my personal life AND my professional life. I met my wife at Cornell! I have many friends from my days in Ithaca who have remained close friends for decades. I began my career at an entrepreneurial startup established by a Cornellian. Years later, I made a career change and moved across the country for a position recommended to me by another Cornellian. I could keep going and going with more examples…but you get the idea. I didn’t always realize it at the time it was happening, but Cornell shaped my path in so many ways over the years. And like you, I have supported Cornell’s Annual Fund to help shape the future for upcoming Cornellians. Thank you for your support.

Did you know Giving Day 2024 is just around the corner?  Check out the Giving Day website to learn about the fun challenges and opportunities to make your gift count even more. You can make your gift anytime between now and March 14, and it’ll still count towards Giving Day totals.

Let’s show our Big Red spirit! Make your gift here!

Regards,
Mark Vasquez ’01

Dear John,

Hope you are well.

I’m reaching out, as chair of Cornell’s Metro-New York Annual Fund Campaign, to a number of friends of Cornell in years past, to encourage you to add a gift for this year’s Giving Day.

In past years, you have shown your generosity to a number of Annual Funds–A&S; Johnson Museum; Ornithology; to name some of your Cornell interests–and I’m hoping you can add to them or some of them between now and March 14th.

Your gift by March 14th will definitely make a difference in all of the Annual Fund programs you have been supporting.

Please check out the Giving Day website to learn more and contribute by March 14th.

It’s been a while since we’ve connected, and I look forward to seeing you again real soon at another Cornell event.

Cheers, Jay

Jay W. Waks, ’68 & Law ’71
Chair, Cornell Metro-NYC Annual Fund Campaign

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