Regional Email Templates
FY 2025 Calendar Year-End Miniburst Templates
Messaging for the calendar year-end is segmented into three different audiences, as shown below. Please look in column C of the spreadsheet to see which of these donor audiences your assignments fall into.
- Donors Who Gave to the Annual Fund Last Year But Have Not Yet Renewed
- Donors Who Gave A Restricted Only Gift Last Year
- Donors Who Have Given In The Past But Did Not Give Last Year
- Text Messages (2 options)
- Volunteer Email Examples
For Stewardship Messages: Thank you for taking the time to write thoughtful notes of gratitude to those alumni assignments who have already made a gift this year (coded: “Made a Gift This Year–Send Thank You). If their gift included an annual fund, please consider referring them to the PDF of the specific annual fund(s) which they support (links are listed on the publications page of this web page) so they can see how their gifts are being used.
Volunteers: Please click on this link to access information on Cornell Giving Societies.
Donors Who Gave To The Annual Fund Last Year But Have Not Renewed Their Gift
Initial Message
Subject Line: [Name], Will You Join Me in Renewing Your Cornell Support?
Hi [Name],
It doesn’t take much to remind me of my deep connections to Cornell this time of year. Memories of sledding down the slope, attending a Big Red hockey game, or thinking about studying for winter finals take me right back.
As a fellow Cornellian and Annual Fund Volunteer, I am reaching out to thank you for your past support of [insert annual funds from column G, or default to “the Annual Fund”]. This year, I hope you’ll consider a gift of $X [amount from column J] to continue making an immediate impact.
JOIN ME IN MAKING A DIFFERENCE
Gifts to the Annual Fund allow university leaders to direct resources where they’re needed most, whether that’s innovative research, exciting student experiential learning opportunities, or critical financial aid. This flexibility is why I give—I love knowing my support goes directly towards enhancing opportunities that matter to me. [Optional: add a personal line about why you give.]
If you’d like to chat more, please feel free to reach out. I would love the chance to connect further.
Thank you again for your invaluable support!
[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer
Reminder Message
Subject Line: [Name], Ready to Make an Impact at Cornell Again? I am!
Hi [Name],
I’m writing again to emphasize how crucial your past support of the Annual Fund–especially the [list annual fund(s) from column G]–has been to our Cornell community. As you consider your giving this season, please consider a gift of $X [amount from column J].
Your contributions empower university leaders to tackle immediate needs, from bolstering financial aid to fostering innovative research to providing students with invaluable experiences outside the classroom.
Collectively, let’s continue to make a difference far above Cayuga’s waters.
[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer
Final Chance Message
Subject Line: Last Chance: Make A Difference at Cornell before December 31st!
Hi [Name],
As the calendar and tax year comes to an end, I wanted to send you one final reminder to make a gift to the Annual Fund today! Act now to help meet immediate needs and emerging opportunities at our beloved Cornell.
Last year, your gift transformed lives. This year, I hope you will consider a gift of $X [amount from column J] to continue supporting innovative research, exciting student experiential learning opportunities, and critical financial aid.
Thank you for considering this opportunity. Reach out if you have any questions or if I can be of any help.
[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer
Donors Who Gave A Restricted Only Gift Last Year
Initial Message
Subject Line: [Name], Amplify Your Cornell Impact Today!
Hi [Name],
It doesn’t take much to remind me of my deep connections to Cornell this time of year. A chance memory of sledding down the slope, attending a Big Red hockey game, or thinking about studying for winter finals takes me right back.
As a fellow Cornellian and Annual Fund Volunteer, I want to thank you for your generous gift to Cornell last year. I notice that you have been a big supporter of [insert past restricted support area(s) from column H]. Would you consider increasing your giving to Cornell this year to $X [amount from column J]. My hope is that you would include a gift to [name of annual fund in column I], which helps support the very area of the university you seem most passionate about.
Did You Know?
Gifts to the Annual Fund allow university leaders to direct resources where they’re needed most, whether it’s innovative research, exciting student experiential learning opportunities, the development of student-athletes, or critical financial aid. This flexibility is why I give—I love knowing my support goes directly towards enhancing opportunities that matter to me. [Optional: add a personal line about why you give.]
If you’d like to chat more, please feel free to reach out. I would love the chance to connect further.
Thank you again for your invaluable support!
[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer
Reminder Message
Subject Line: [Name], Discover How Your Gift to Cornell Can Do More!
Hi [Name],
I’m reaching out again to highlight the transformative power of Annual Fund gifts. These gifts empower leaders to meet new and emerging needs and opportunities. Did you know that an annual fund dollar has 25 times the current-year spending power of an endowment dollar?
As you think about your giving this season, please consider a gift of $X [amount from column J] with a portion going to the [name of annual fund from column I].
Discover How You Can Make an Impact Today
Contributions to the Annual Fund empower university leaders to tackle immediate needs, from bolstering financial aid to fostering innovative research to providing students with invaluable experiences outside the classroom.
Collectively, let’s continue to make a difference far above Cayuga’s waters.
[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer
Final Chance Message
Subject Line: [Name], [XX] Days Left to Make a Cornell Gift for 2024!
Hi [Name],
As the calendar and tax year comes to an end, I wanted to send you one final reminder to make a gift to the Annual Fund today!
I hope you will consider a gift of $X [amount from column J], with a portion going to the [name of annual fund from column I]. Your gift will help Cornell leaders address immediate needs and capitalize on emerging opportunities for the areas of the university that are most meaningful to you.
Thank you for considering this important opportunity. Reach out if you have any questions.
[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer
Donors Who Have Given in the Past But Did Not Give Last Year
Initial Message
Subject Line: [Name], Renew Your Support to Cornell Today!
Hi [Name],
It doesn’t take much to remind me of my deep connections to Cornell this time of year. A chance memory of sledding down the slope, attending a Big Red hockey game, or thinking about studying for winter finals takes me right back.
As a fellow Cornellian and Regional Annual Fund Volunteer, I wanted to remind you of the transformative power of your past generosity. This year, I invite you to renew your support with a gift of $X [amount from column J] to Cornell and encourage you to include a gift to the Annual Fund where your dollars can make an immediate impact.
JOIN ME IN MAKING A DIFFERENCE
Gifts to the Annual Fund empower Cornell’s leaders to swiftly address priorities, from supporting innovative programs to enhancing student life to bolstering critical financial aid. This flexibility is why I give—I love knowing my support goes directly towards enhancing opportunities that matter to me. [Optional: add a personal line about why you give.]
If you’d like to chat more, please feel free to reach out. I would love the chance to connect further.
Go Big Red!
[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer
Reminder Message
Subject Line: Reconnect with Cornell by Renewing Your Support!
Hi [Name],
I’m writing again to remind you of the crucial role your support plays at Cornell. Renewing your support of the Annual Fund empowers university leaders to say “yes” to new and emerging opportunities and needs.
I give to the Annual Fund because I have seen how it transforms opportunity into reality. This year, I hope you will join me in supporting our Big Red community with a gift to the Annual Fund.
Thank you for your invaluable contributions!
[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer
Final Chance Message
Subject Line: Final Opportunity: Renew Your Support and Make a Difference!
Hi [Name],
As the calendar and tax year comes to an end, I wanted to send you one final reminder to make a gift to the Annual Fund today!
A gift during this season of giving can lead to significant change, empowering Cornell’s leaders to take action where it’s needed most.
Thank you for considering this opportunity to make an immediate impact. Reach out anytime if you have questions.
[Your Name / Class Year / College]
Annual Fund Regional Campaign Volunteer
Text Messages
Option #1
Hi [First Name], this is [Your Name and Class Year] from the Cornell Annual Fund Committee. I’m reaching out to encourage you to renew your support during this season of giving. Make your gift here today: https://cornel.ly/volunteergive25. Thanks so much!
Option #2
Hi, [Name]! This is a friendly reminder to renew your Cornell annual fund support AND earn 2024 tax deductions with gifts made by Dec 31: https://cornel.ly/volunteergive25. Thanks so much! [Your Name and Class Year]
Volunteer Emails: Examples of Peer-to-Peer Voice
Hi Sally and Tom –
Fell out of my chair when I saw your names! Been way too long, and we should definitely meet up as I live in nearby Wellesley. Coffee this Saturday, maybe?
On to the topic at hand and firstly, thank you for your generous gift of $3,500 this year. Every dollar impacts the student experience, especially in the areas you love (College of Arts & Sciences). I, too, support my College (Engineering) as I think those programs and people are undoubtedly shaping the future of our planet and civilization.
Giving Day 2024 is tomorrow, March 14th. That day is a chance for all of us to come together to again raise our hands in support of future Cornellians.Consider another gift in any amount for those same impact areas or another college, unit, team, project, or group that is important to you. If you have interest to kill time and play a game developed by students for Giving Day (that looks a lot like games we played in arcades back in our earlier years), check out Touchdown’s Pie Delivery Game. You might score an additional gift for the Arts or Business/Hotel Colleges!
Thank you again for your leadership and Big Red spirit. Cornell is shaping the next generation of leaders, and those leaders are equipped to tackle big challenges thanks to alums like you. Hope to see you both.
Many thanks.
Paul Hayre ’91
Hi Joe,
I’m reaching out as a fellow Cornellian and a volunteer with Cornell’s Annual Fund. Your continued support for our alma mater hasn’t gone unnoticed, and I just wanted to say thanks!
Cornell has had a profound effect on both my personal life AND my professional life. I met my wife at Cornell! I have many friends from my days in Ithaca who have remained close friends for decades. I began my career at an entrepreneurial startup established by a Cornellian. Years later, I made a career change and moved across the country for a position recommended to me by another Cornellian. I could keep going and going with more examples…but you get the idea. I didn’t always realize it at the time it was happening, but Cornell shaped my path in so many ways over the years. And like you, I have supported Cornell’s Annual Fund to help shape the future for upcoming Cornellians. Thank you for your support.
Did you know Giving Day 2024 is just around the corner? Check out the Giving Day website to learn about the fun challenges and opportunities to make your gift count even more. You can make your gift anytime between now and March 14, and it’ll still count towards Giving Day totals.
Let’s show our Big Red spirit! Make your gift here!
Regards,
Mark Vasquez ’01
Dear John,
Hope you are well.
I’m reaching out, as chair of Cornell’s Metro-New York Annual Fund Campaign, to a number of friends of Cornell in years past, to encourage you to add a gift for this year’s Giving Day.
In past years, you have shown your generosity to a number of Annual Funds–A&S; Johnson Museum; Ornithology; to name some of your Cornell interests–and I’m hoping you can add to them or some of them between now and March 14th.
Your gift by March 14th will definitely make a difference in all of the Annual Fund programs you have been supporting.
Please check out the Giving Day website to learn more and contribute by March 14th.
It’s been a while since we’ve connected, and I look forward to seeing you again real soon at another Cornell event.
Cheers, Jay
Jay W. Waks, ’68 & Law ’71
Chair, Cornell Metro-NYC Annual Fund Campaign